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Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Wed, 22nd Apr 2026
Ideally raises AUD $13.4m to expand US market research
Software-as-a-Service

Ideally raises AUD $13.4m to expand US market research

The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.

By Karen Joy Bacudo • 4 min read • Tue, 21st Apr 2026
Prophet guide tackles marketers' measurement blind spots
Data Analytics

Prophet guide tackles marketers' measurement blind spots

Marketers under pressure to prove commercial impact get a new toolkit as Prophet says attribution dashboards miss much of brand activity’s effect.

By Catherine Knowles • 4 min read • Wed, 15th Apr 2026
Thryv launches AI lead tool for ANZ small businesses
Customer Relationship Management

Thryv launches AI lead tool for ANZ small businesses

Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.

By Sean Mitchell • 4 min read • Wed, 15th Apr 2026
Portnox names Jonathan Skinner as Chief Marketing Officer
Firewalls

Portnox names Jonathan Skinner as Chief Marketing Officer

The hire comes as Portnox targets larger enterprises shifting away from legacy access tools and toward certificate-based, passwordless security.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 15th Apr 2026
Brainwaves launches AI platform for marketing teams
Digital Transformation

Brainwaves launches AI platform for marketing teams

It aims to cut briefing time for agencies and brands as teams struggle to turn research into sharper creative direction across markets.

By Mark Tarre • 4 min read • Tue, 14th Apr 2026
Nearly 18% of marketing emails miss inboxes, study finds
Customer Experience

Nearly 18% of marketing emails miss inboxes, study finds

Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 14th Apr 2026
Hyland appoints Lubor Ptacek as Product Marketing Chief
Document Management

Hyland appoints Lubor Ptacek as Product Marketing Chief

The hire comes as Hyland pushes a sharper AI message to customers and partners across global markets.

By Sofiah Nichole Salivio • 3 min read • Tue, 14th Apr 2026
System1 adds AI-led tools to Test Your Ad platform
Data Analytics

System1 adds AI-led tools to Test Your Ad platform

Marketers can now get faster readouts from Test Your Ad as System1 layers AI summaries and predictive scoring onto its consumer-based testing.

By Catherine Knowles • 3 min read • Fri, 10th Apr 2026
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Fri, 10th Apr 2026

Stories from Other Regions

Marketing strategy stories

AI search threatens Australian retailers, warns Megantic
Digital Transformation

AI search threatens Australian retailers, warns Megantic

Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.

By Sean Mitchell • 4 min read • Fri, 17th Apr 2026
UK marketers lead global shift to GEO in AI search
Digital Transformation

UK marketers lead global shift to GEO in AI search

AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.

By Sofiah Nichole Salivio • 3 min read • Thu, 16th Apr 2026
Wolfstone Digital launches in Suffolk to target AI search
Data Analytics

Wolfstone Digital launches in Suffolk to target AI search

Brands risk missing out on AI-led discovery as referral traffic shifts from blue links to answers, prompting a new focus on citations.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026
Why some brands seem “everywhere” online (and others don't exist)
Customer Experience

Why some brands seem “everywhere” online (and others don't exist)

Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.

By Lovan • 6 min read • Wed, 15th Apr 2026
AI is reshaping search infrastructure - SEO is being rewritten
Marketing Technologies

AI is reshaping search infrastructure - SEO is being rewritten

AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.

By Chirag Solanki • 7 min read • Tue, 14th Apr 2026
AI, search and strategy: SEO still holds
Marketing Technologies

AI, search and strategy: SEO still holds

AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.

By Kia Ora Digital • 6 min read • Tue, 14th Apr 2026
Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.

By Patrick Keenan • 3 min read • Tue, 14th Apr 2026
What sustainable SEO success really involves
Data Analytics

What sustainable SEO success really involves

Businesses risk losing rankings unless SEO is treated as an ongoing system that builds authority, stability and trust over time.

By Alex Whitaker • 4 min read • Tue, 14th Apr 2026