eCommerceNews India - Technology news for digital commerce decision-makers
India

Marketing strategy Stories

Global Stories

Marketing strategy stories

WARC spots barriers to blending brand & performance
CMO

WARC spots barriers to blending brand & performance

Only 19% of senior marketers say the C-suite links brand equity changes to business outcomes, exposing a gap in strategy execution.

By Joseph Gabriel Lagonsin • 4 min read • Last week
OpenAI widens ChatGPT ads pilot with self-serve tool
Data Protection

OpenAI widens ChatGPT ads pilot with self-serve tool

The new beta portal broadens access to ChatGPT advertising and gives businesses more ways to track campaign performance without seeing user chats.

By Mark Tarre • 3 min read • Last week
Mediaocean names Iván Markman as Chief Operating Officer
Digital Transformation

Mediaocean names Iván Markman as Chief Operating Officer

The appointment comes as the ad-tech group steps up its AI push across products used by more than 100,000 people worldwide.

By Sean Mitchell • 3 min read • Last week
Retail MediaX honours Europe's top campaign winners
eCommerce

Retail MediaX honours Europe's top campaign winners

More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.

By Sean Mitchell • 4 min read • Last week
TripleLift appoints new chief product & marketing chiefs
Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Opinion: Why PR agencies should budget for publisher support
TechDay

Opinion: Why PR agencies should budget for publisher support

Specialist titles are increasingly funded by agency budgets as ad revenue fades, with TechDay saying it grew 40% in 2024-25.

By Sean Mitchell • 6 min read • Last week
Trustpilot study says active reviews boost AI citations
Customer Experience

Trustpilot study says active reviews boost AI citations

Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.

By Sean Mitchell • 4 min read • This month
CMOs face pressure from poor internal decision design
Digital Transformation

CMOs face pressure from poor internal decision design

Chief marketing officers face pressure from fragmented structures and muddled accountability as The Marketing Society and Ekimetrics flag internal design flaws.

By Joseph Gabriel Lagonsin • 4 min read • This month

Stories from Other Regions

Marketing strategy stories

Varn Search Marketing appoints four to leadership team
Data Analytics

Varn Search Marketing appoints four to leadership team

Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.

By Mark Tarre • 4 min read • Last week
Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses
Generative AI

Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses

New Zealand businesses risk losing search traffic as AI summaries and chat tools increasingly answer customer queries without a click.

By Dominic Vivarini • 6 min read • Last week
PPDS names Nicole Rutherford as Event Marketing Specialist
Marketing

PPDS names Nicole Rutherford as Event Marketing Specialist

The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.

By Sofiah Nichole Salivio • 3 min read • Last week
RAMMP launches free AI connector for Claude, ChatGPT
Software-as-a-Service

RAMMP launches free AI connector for Claude, ChatGPT

Small businesses can now diagnose trust gaps in marketing campaigns through Claude or ChatGPT without paying for RAMMP's score itself.

By Sean Mitchell • 4 min read • Last week
World Cup final half-time show set to shake up ads
Digital Media

World Cup final half-time show set to shake up ads

Advertisers may need to rethink World Cup final campaigns as a Super Bowl-style show could draw casual viewers and lengthen the break.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Loyalty schemes shape repeat buying, study finds
Customer Experience

Loyalty schemes shape repeat buying, study finds

US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.

By Sean Mitchell • 4 min read • This month
Yodel Mobile appoints AI Innovation & ASO director
Data Analytics

Yodel Mobile appoints AI Innovation & ASO director

App marketers are under pressure to turn rising data volumes and shifting store discovery into faster, clearer client strategy.

By Sofiah Nichole Salivio • 4 min read • This month
How small Australian retailers can compete with the big players using paid social
eCommerce

How small Australian retailers can compete with the big players using paid social

Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.

By Sam Park • 5 min read • This month
Nexxen sees fragmented Australian viewing for 2026 World Cup
Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • This month
Apex wins Marketing Team of the Year at Network Group
Digital Transformation

Apex wins Marketing Team of the Year at Network Group

Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.

By Joseph Gabriel Lagonsin • 3 min read • This month