Marketing strategy stories
Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth
2 days ago
#
marketing strategy
Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.
Affiliate marketing drives revenue growth for Singapore brands
3 days ago
#
marketing strategy
Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.
B2B tech CMOs face pressure to prove ROI amid wider remits
4 days ago
#
marketing strategy
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
UK businesses urged to blend agility & discipline for 2026 growth
Last week
#
marketing strategy
UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.
Amplitude launches AI Visibility to boost brands in AI search
Last week
#
marketing strategy
Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.
Exclusive: The future of creative agencies as platforms
Last week
#
marketing strategy
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Turning peak season buyers into lifetime customers
Last week
#
marketing strategy
Australian retailers gear up for a $166 billion peak season, focusing on savvy inventory and loyalty strategies to turn seasonal buyers into lifetime customers.
MarTech spending risks USD $215 billion loss without clearer ROI
Last month
#
marketing strategy
Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.
Auxia unveils AI-native marketing platform with unified workspace
Last month
#
marketing strategy
Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.
Majority of CMOs struggle to turn data into actionable insight
Last month
#
marketing strategy
A Merkle report reveals 79% of CMOs struggle to turn vast company data into actionable insights, hampered by silos and information overload.
Australian SMBs miss growth by skipping branded merchandise
Last month
#
marketing strategy
Despite 74% of Australian SMBs recognising branded merchandise boosts credibility, 55% still do not use it to enhance their business image.
Aldi wins top supermarket & brand honours at Real Media Awards
Last month
#
marketing strategy
Aldi was crowned Supermarket Retailer and Brand of the Year at the 2025 Real Media Awards for its creative, multi-channel Christmas campaign.
Epiminds raises USD $6.6m to launch multi-agent AI for agencies
Last month
#
marketing strategy
Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.
Personalisation wins in the age of AI
Last month
#
marketing strategy
Retailers worldwide are transforming loyalty programs with AI-driven personalisation, using real-time data to tailor customer experiences and boost engagement.
UK marketers secretly use AI as integration & compliance lag
Last month
#
marketing strategy
A tenth of UK marketers secretly use AI tools amid challenges in integration, compliance, and measuring performance, reveals new Optimizely research.
Gen Z shift sees brand loyalty give way to trend-driven trust
Last month
#
marketing strategy
Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.
Goodbye marketing funnel. Hello to a more complex marketing/sales landscape
Last month
#
marketing strategy
The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.
Steve Arentzoff named Chief Marketing Officer at Globality
Last month
#
marketing strategy
Steve Arentzoff has joined Globality as Chief Marketing Officer to lead marketing and boost its AI-driven autonomous sourcing technology in enterprise procurement.
AZK Media unveils AI search-focused PR solution for B2B tech
Last month
#
marketing strategy
AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.
Pax8 appoints Tom Gavin to lead global marketing strategy & AI push
Last month
#
marketing strategy
Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.