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Market research Stories - Page 20

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Market research stories

Finance pros boost productivity with AI but face ROI doubts
Digital Transformation

Finance pros boost productivity with AI but face ROI doubts

Two-thirds of finance pros in the UK and US use AI daily to boost productivity, yet many struggle to measure its ROI effectively, says new Emburse report.

By Shannon Williams • 4 min read • Thu, 8th May 2025
Acuity launches Agent Fleet AI to boost efficiency for banks
Digital Transformation

Acuity launches Agent Fleet AI to boost efficiency for banks

Acuity Knowledge Partners launches Agent Fleet, an AI platform designed to boost efficiency for banks, asset managers and private equity firms without more staff.

By Sean Mitchell • 3 min read • Thu, 1st May 2025
Open-source AI gaining popularity among young developers
Large Language Models

Open-source AI gaining popularity among young developers

A new Stack Overflow survey reveals 82% of global developers are now familiar with open-source AI, with younger developers leading the charge.

By Melania Watson • 3 min read • Wed, 9th Apr 2025
Open-source AI gains favour among new developers globally
Open source

Open-source AI gains favour among new developers globally

A Stack Overflow survey reveals 82% of global developers are engaging with open-source AI, highlighting its rising significance for younger professionals.

By Sean Mitchell • 3 min read • Tue, 8th Apr 2025
Contentful enters DXP market with new AI features, partners
Digital Transformation

Contentful enters DXP market with new AI features, partners

Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.

By Shannon Williams • 3 min read • Fri, 4th Apr 2025
Pureprofile launches AI tools for decoding consumer trends
Data Analytics

Pureprofile launches AI tools for decoding consumer trends

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

By Sean Mitchell • 3 min read • Tue, 25th Mar 2025
Kaspersky acclaimed for OT cybersecurity innovation in Asia
Endpoint Protection

Kaspersky acclaimed for OT cybersecurity innovation in Asia

Kaspersky has been praised by VDC Research for its significant role in the Operational Technology cybersecurity market, particularly in Asia and Europe.

By Kaleah Salmon • 2 min read • Mon, 24th Mar 2025
Qualtrics launches AI-driven market intelligence platform
Data Analytics

Qualtrics launches AI-driven market intelligence platform

Qualtrics has launched Qualtrics Edge, a new market intelligence platform that combines AI with consumer insights to transform decision-making for businesses.

By Melania Watson • 3 min read • Thu, 20th Mar 2025
The Resilience Roadmap – Six steps to building business strength
Partner Programmes

The Resilience Roadmap – Six steps to building business strength

Amid a 50.2% rise in critical financial stress affecting nearly 47,000 UK businesses, experts outline six essential steps to bolster resilience in 2025.

By Nevil Durrant • 6 min read • Mon, 10th Mar 2025
IKEA tops ecommerce for best customer experience in 2025
Customer Experience

IKEA tops ecommerce for best customer experience in 2025

A study has crowned IKEA the top ecommerce site for customer experience in the UK for 2025, outpacing competitors with superior site performance.

By Kaleah Salmon • 3 min read • Thu, 27th Feb 2025
Aussies favour privacy-friendly contextual advertising
Data Protection

Aussies favour privacy-friendly contextual advertising

New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Power Digital launches fusepoint to aid mid-market brands
Data Analytics

Power Digital launches fusepoint to aid mid-market brands

Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Asia-Pacific firms focus AI spend on tech over talent
Digital Transformation

Asia-Pacific firms focus AI spend on tech over talent

A new Accenture survey reveals that while 87% of Asia-Pacific businesses plan to boost generative AI investments, notably more is allocated to technology over human talent.

By Sean Mitchell • 3 min read • Fri, 24th Jan 2025
Offline coupons drive higher engagement over online ones
Marketing

Offline coupons drive higher engagement over online ones

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025

Stories from Other Regions

Market research stories

Major brands to boost investment in loyalty programmes
Customer Relationship Management

Major brands to boost investment in loyalty programmes

A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.

By Shannon Williams • 3 min read • Wed, 9th Apr 2025
Pipeline360 appoints McCarthy as Senior Director in APAC
Security Information and Event Management

Pipeline360 appoints McCarthy as Senior Director in APAC

Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.

By Kaleah Salmon • 2 min read • Mon, 31st Mar 2025
Salesforce & TripADeal unveil AI-enhanced travel showcase
Customer Experience

Salesforce & TripADeal unveil AI-enhanced travel showcase

A recent YouGov survey reveals that 59% of Australian travellers crave personalised travel experiences, sparking innovation from TripADeal and Salesforce.

By Shannon Williams • 4 min read • Sun, 16th Mar 2025
UK online shoppers find eCommerce tactics manipulative
Customer Experience

UK online shoppers find eCommerce tactics manipulative

A new report reveals that 63% of UK online shoppers find eCommerce tactics manipulative, highlighting a disconnect between consumer needs and digital retail.

By Kaleah Salmon • 4 min read • Fri, 21st Feb 2025