Gen Z stories
Lenovo's 'Made With Yoga Aura Edition' campaign blends AI tech with Indian crafts, reviving Odisha, Rajasthan, and Kashmir art to engage younger generations.
By 2026, AI, flexible work, and wellbeing will reshape workplaces, with firms prioritising local hubs, skill-based hiring, and employee satisfaction to boost growth.
Prezzee launches PrezzeePay, enabling retailers worldwide to offer unified digital gift cards without costly system changes, targeting cashless Gen Z shoppers.
Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.
Australian holiday spending is set to rise 18% to AUD $969 per shopper, driven by price hikes and stress, with many using AI to aid gift buying this season.
Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.
Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
Nearly half of Canadian travellers now use AI tools to plan trips, helping them avoid the US and stretch budgets amid rising costs and global uncertainties.
YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.
In 2026, HR technology, blending AI, data, and culture, promises to transform work by making it more human, connected and measurable than ever before.
Seven in ten Australian workers feel unprepared for AI at work, with most employers failing to offer training amid growing job security fears.
Firms and consumers boost spending by up to 30% during Black Friday and Christmas, prompting brands to sharpen omnichannel and spend management strategies.
Battery and tech issues disrupt work for many Australians, with 60% panicking over low laptop batteries and frequent crashes hurting productivity.
Young Australians are most at risk as holiday online shopping scams surge, with Gen Z and Millennials more likely to engage in risky cyber behaviours this season.
Gen Z expects a digital economy that moves as fast and fluidly as their online lives, demanding real-time, seamless monetary interactions and value exchange.
Burnout costs Australian businesses AUD $14 billion yearly, as 61% of workers report symptoms, prompting a shift towards wellbeing initiatives and mindful leadership.
UK shoppers favour in-store Black Friday buys to avoid counterfeits, with 42% of Millennials seeking authenticity over online deals this year.
Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.
By 2026, AI agents will fully manage shopping, choosing and buying products based on your style and needs, transforming retail into seamless, intelligent commerce.
Max Klymenko, a UK creator, won the RØDE Creator of the Year Award and USD $25,000 for his popular Career Ladder series educating Gen Z audiences.