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Points, personalisation and innovation: How industry leaders are redefining loyalty

Last month
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data analytics
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digital transformation
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cx
AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.
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Brivo unveils Eeva AI agent for smarter video security

Last month
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data protection
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smart cities
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digital transformation
Brivo launches Eeva, an AI video agent that uses plain-English prompts to spot risks and automate actions across existing camera networks.
Caitlin

Representation in tech cannot lag in the age of AI

Last month
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ai
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ai ethics & governance
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it industry
As AI reshapes daily life at speed, tech must confront representation gaps to avoid scaling bias and lock women out of future power.
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Asia Pacific Loyalty Awards 2026 finalists revealed

Thu, 5th Feb 2026
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data analytics
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digital transformation
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cx
Asia Pacific Loyalty Awards 2026 unveils record finalist line-up as brands double down on retention, data and personalised engagement.
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Brivo unveils 2026 cloud video surveillance trends report

Thu, 29th Jan 2026
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data protection
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digital transformation
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encryption
Brivo's 2026 cloud video trends report predicts AI-by-default surveillance, stricter privacy rules and a tipping point for enterprise cloud.
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Metro Singapore partners Eagle Eye on loyalty revamp

Wed, 28th Jan 2026
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digital transformation
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cx
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martech
Metro Singapore taps Eagle Eye to power its Treasured by Metro loyalty revamp, adding personalised, omnichannel rewards and promotions.
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Eagle Eye unveils AI tool for real-time retail offers

Wed, 14th Jan 2026
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cx
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martech
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cdp
Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.
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Cloud security firms, Brivo & Eagle Eye, form AI security giant

Thu, 8th Jan 2026
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saas
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spacetech
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surveillance
Brivo and Eagle Eye Networks will merge under the Brivo name to create what they claim is the world's largest AI cloud security platform.
Caitlin stephens

How non-technical teams can learn to embrace AI

Tue, 16th Dec 2025
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devops
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digital transformation
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apm
Non-technical teams can learn to embrace AI by champion-led experiments, simple tools and clear leadership to boost productivity safely.
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Eagle Eye & Ecrebo partner to boost smart receipt marketing

Wed, 7th May 2025
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
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AI revolutionises loyalty programs with personalisation

Thu, 27th Mar 2025
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cx
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martech
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personalisation
AI technology is reshaping loyalty programmes, as highlighted at the Asia Pacific Loyalty Awards, where firms showcased innovative AI-driven personalisation.
Azadeh

Tech leaders rally for gender equality & workplace reform

Thu, 6th Mar 2025
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saas
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leadership
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iwd
As International Women's Day nears, female leaders in tech stress the need for data-driven strategies to enhance gender equality and foster inclusive workplaces.
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Bringing personalized loyalty strategies to life: From promise to reality

Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
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Eagle Eye partners with Neophyte.ai for AI retail insights

Wed, 6th Nov 2024
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data analytics
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cx
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martech
Eagle Eye has teamed up with Neophyte.ai to revolutionise retail marketing, using real-time data to enhance customer engagement and insights.
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Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house

Thu, 31st Oct 2024
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devops
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cx
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martech
As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.
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Are you maximising Customer Lifetime Value (CLV) with your loyalty program?

Tue, 13th Aug 2024
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data analytics
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cx
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martech
In an era dominated by Big Data and AI, businesses are urged to revisit and optimise their loyalty programmes to enhance Customer Lifetime Value and boost growth.
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The Martech Weekly launches TMW 100 Innovation Awards 2024

Thu, 8th Aug 2024
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martech
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ai
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ethics
The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.
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Experts weigh in on cookie deprecation and data privacy

Tue, 30th Jul 2024
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data privacy
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cybersecurity
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google
Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.
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Eagle Eye's Jonathan Reeve weighs in on AI Appreciation Day

Mon, 15th Jul 2024
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martech
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personalisation
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cdp
Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.
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How AI will impact customer loyalty programs

Tue, 28th May 2024
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cx
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martech
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personalisation
Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.