Digital Advertising stories - Page 4

With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.

Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.

Australian brands risk consumer boycotts if they fail to address diversity in their advertising, according to Adobe's latest survey.

Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.

Nutanix's NEXT magazine offers IT leaders curated advice, bold ideas, and innovative insights to navigate digital disruption and multicloud challenges.

Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.

​After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?.

The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis.

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.

Salesforce unveils new innovations to its Marketing Cloud after acquiring leading data management platform Krux.

A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.

We got a full head of steam up following the digital-only decision last year, and we certainly haven’t slowed that train of growth in 2016.

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

A recent survey has made it clear – digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift.

Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.

NZ's youth pioneer digital trends, with research showing Gen Y favours online streaming and engages more with digital ads.