Data cleaning stories

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.

Generative AI promises transformation, but without modern, rigorous data governance frameworks, projects risk failure, fines and lost trust.

Bad data is quietly wrecking Asia’s eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.

Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

ASOS’s GBP £130m stock write-off shows AI gloss cannot mask a broken ERP, as messy data turns clever tools into costly liabilities.

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

Bad data is undermining AI success, causing costly productivity losses, eroding trust, and risking regulatory penalties in organisations worldwide.

Tamr launches Curator Hub, combining AI and human oversight to improve complex data quality and support enterprises’ generative AI projects.

In 2026, businesses will finally unlock AI's true value by mining decades of unstructured data-two kilometres beneath the surface of their digital archives.

Salesforce launches Tableau Next, an AI-driven analytics platform integrating with Agentforce to automate data tasks and enhance business intelligence insights.

Sourcetable has secured USD $4.3 million in funding to launch the first AI-driven spreadsheet, aiming to revolutionise data analysis for everyday users.

UK businesses struggle to balance sustainability and AI growth as 38% of data is unused, despite 92% acknowledging the environmental impact of single-use data.

Retailers are gearing up for a recovery in 2025 by leveraging AI to harness customer data, aiming to tailor their offerings amidst changing consumer habits.

Quantexa has unveiled its AI-driven Quantexa Unify for Microsoft Fabric, enhancing data quality and usability for enterprises while reducing operational costs.

Amperity unveils the world’s first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.

Fivetran bolsters alliance with Microsoft, launching new integrations with Microsoft Fabric and adding data lake destinations.

UK-based research and analytics firm Milieu Insight has launched Canvas 2.0, a platform that enables real-time collaboration for market research teams.