Customer Journey stories - Page 6

A study reveals 31% of marketers using agentic AI expect quantum computing to impact marketing within two years, signalling rapid tech adoption.

Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.

Nearly one-third of marketers using agentic AI expect quantum computing to influence marketing within two years, signalling rapid tech adoption ahead.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

Kyndryl Consult and VML Enterprise Solutions have partnered to enhance customer engagement using AI, data, and modern infrastructure across industries.

Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.

NiCE expands its AI partnership with Salesforce to unify customer service via deeper integration between CXone Mpower and Service Cloud platforms.

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

Genesys launches Cloud AI Studio with AI Guides, enabling firms to build scalable, ethical virtual agents for complex customer interactions without coding.

Avoid three common pitfalls when using AI for customer experience: integrate with your systems, avoid costly overhauls, and balance speed with strategy for best results.

NiCE expands its AI partnership with AWS to enhance CXone Mpower, bringing advanced AI-powered automation to customer experience workflows at enterprise scale.

NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.

FICO leads Forrester's AI decision platforms report, achieving top scores for its platform's innovation and decision-making capabilities among 15 vendors.

Qualtrics president Brad Anderson urges firms to harness agentic AI to enhance genuine human connections in customer and employee experiences or risk falling behind.

Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.

Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.

NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.

LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.

At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.