Customer Journey stories
![Story image](../../../../../uploads/story/2024/09/05/preview_techday_f17a7a4cbc9d8595801f.webp)
Certinia unveils Customer Success Cloud for seamless integration
3 days ago
#
martech
#
cx
#
cdp
Certinia has launched its Customer Success Cloud, seamlessly integrating with its Professional Services Cloud to offer unified customer journey insights and collaboration tools, built natively on Salesforce.
![Story image](../../../../../uploads/story/2024/08/26/preview_techday_a6a86e4c250c51c044a4.webp)
MyState Bank modernises digital banking with Backbase platform
Last week
#
cryptocurrency
#
cx
#
blockchain
MyState Bank launches a new digital banking platform, developed by Backbase, enhancing personal finance management and security features, to fuel growth.
![Story image](../../../../../uploads/story/2024/08/07/preview_techday_6988ad7e815360d0839e.webp)
Survey shows gaps in business' efforts to enhance CX
Last month
#
crm
#
cx
#
martech
Survey reveals that while 94% of firms value customer experience, only 38% are effective in achieving it, highlighting gaps in collaboration and technology.
![Story image](../../../../../uploads/story/2024/07/25/preview_Grant_O_Hara.webp)
Grant O'Hara appointed Head of Commercial Development at One Nexus
Thu, 25th Jul 2024
#
cx
#
martech
#
cartech
One Nexus Group names Grant O'Hara as new Head of Commercial Development. With nearly 40 years in the automotive industry, O'Hara aims to drive growth and enhance the company's profile.
![Story image](../../../../../uploads/story/2024/07/17/preview_Piotr_Korzeniowski_CEO_Piwik_PRO.webp)
How to optimize your brand’s eCommerce site around key online shopping days
Wed, 17th Jul 2024
#
data analytics
#
cx
#
martech
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
![Story image](../../../../../uploads/story/2024/06/26/preview_Chris_Shayan.webp)
Chris Shayan appointed head of AI at Backbase to lead vision
Wed, 26th Jun 2024
#
cx
#
digital transformation
#
martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
![Story image](../../../../../uploads/story/2024/06/24/preview_techday_04aa3b8918e697fa6172.webp)
Medallia named strong performer in Forrester Wave report
Tue, 25th Jun 2024
#
martech
#
cx
#
ai
Medallia named a Strong Performer for Customer Analytics Technologies, spotlighting its advanced AI, real-time data processing, and text analytics.
![Story image](../../../../../uploads/story/2024/06/07/preview_img-OByDwOzb0fPJ1BpxZaBvwRuD.webp)
Zoho unveils capabilities to boost customer operations
Fri, 7th Jun 2024
#
crm
#
devops
#
cx
Zoho has launched CRM for Everyone, revolutionising customer experience with team collaboration, extended capabilities, and user-friendly updates.
![Story image](../../../../../uploads/story/2024/06/05/preview_Nick_Heddy__headshot.webp)
Pax8 appoints Nick Heddy as President & Chief Commerce Officer
Wed, 5th Jun 2024
#
cx
#
martech
#
leadership
Pax8 has promoted Nick Heddy to President and Chief Commerce Officer, harnessing his extensive experience to drive future growth and innovation in the cloud commerce marketplace.
![Story image](../../../../../uploads/story/2024/05/28/preview_MixCollage-28-May-2024-01-12-PM-8955.webp)
How AI will impact customer loyalty programs
Tue, 28th May 2024
#
martech
#
cx
#
cdp
Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.
![Story image](../../../../../uploads/story/2024/05/24/preview_img-oGkj8GuOObOYuV20bB9CJ658.webp)
AI seen as key to tackling customer churn in Australian firms
Fri, 24th May 2024
#
data analytics
#
uc
#
cx
Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.
![Story image](../../../../../uploads/story/2024/05/02/preview_img-uDu0TSrOY4gFh0wMVDXDEDtC.webp)
HubSpot launches transformative Commerce, Content & Service Hubs in the UK
Fri, 3rd May 2024
#
cx
#
martech
#
cdp
HubSpot brings its transformative Commerce, Content and Service Hubs to the UK, helping businesses streamline operations and capitalise on artificial intelligence (AI) opportunities amid rapid innovation.
![Story image](../../../../../uploads/story/2024/05/02/preview_abdul_rehman_zafar_-_transparent_720.webp)
Harnessing Ververica Cloud for e-commerce success
Thu, 2nd May 2024
#
cx
#
martech
#
digital footprint
Ververica Cloud uses real-time analytic capabilities powered by their VERA technology to revolutionise e-commerce and optimise user experience.
![Story image](../../../../../uploads/story/2024/04/24/preview_img-XEAZKUEonfLmeaWiedKVlwUK.webp)
Sembo unveils AI assistant revolutionising multi-destination travel booking
Thu, 25th Apr 2024
#
cx
#
martech
#
cdp
Nordic-based travel agency, Sembo, introduces an AI assistant that enables personalised, multi-destination journey booking, a first in the travel industry.
![Story image](../../../../../uploads/story/2024/04/04/preview_img-RtemXIEwvpnuFLIdLyghWxmC.webp)
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
#
cx
#
martech
#
cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
![Story image](../../../../../uploads/story/2024/04/02/preview_Joyce_Gordon_v2.webp)
Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
#
cx
#
martech
#
cdp
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
![Story image](../../../../../uploads/story/2024/03/26/preview_img-2L6JIKfiGjnHxAS2dWzmtCZN.webp)
Adobe's new AI advancements aim to bolster customer experiences
Wed, 27th Mar 2024
#
cx
#
martech
#
ai
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
![Story image](../../../../../uploads/story/2024/03/26/preview_img-FBWsipYfiYq9EWrGahkM1v3h.webp)
NICE unveils Enlighten XM for hyper-personalised customer experiences
Tue, 26th Mar 2024
#
uc
#
cx
#
martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
![Story image](../../../../../uploads/story/2024/03/19/preview_img-cXysH9n2A3if64UefRqeaNAG.webp)
UK firms ekko & Primis pioneer sustainability in consumer journey
Tue, 19th Mar 2024
#
cx
#
martech
#
cleantech
UK fintech ekko partners with customer experience provider Primis to enhance post-purchase sustainability, harnessing technology to heighten consumers' awareness of their purchasing impact on the environment.
![Story image](../../../../../uploads/story/2024/03/07/preview_img-e4PflBPvLN0OOeGljtW20x5o.webp)
Amperity unveils AI capabilities Explore & Assist to enhance customer data
Thu, 7th Mar 2024
#
cx
#
martech
#
cdp
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.