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Consumer Trust Stories - Page 3

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Consumer Trust stories

The Great Content Collapse is already here. Is your marketing team ready?
Customer Experience

The Great Content Collapse is already here. Is your marketing team ready?

Marketing teams face weaker trust and tougher discovery as AI-generated content floods channels and answer engines shape first impressions.

By Sam Hoare • 5 min read • Mon, 24th Aug 2026
Holiday shopping starts before Black Friday, Attentive says
Customer Experience

Holiday shopping starts before Black Friday, Attentive says

Holiday season spending is shifting earlier, with 71% of shoppers planning to start before Black Friday and value-driven buying under pressure.

By Sean Mitchell • 4 min read • Tue, 4th Aug 2026

Stories from Other Regions

Consumer Trust stories

Maple Deal Global launches curated shopping deals site
Marketing Technologies

Maple Deal Global launches curated shopping deals site

Shoppers could save time hunting discounts as Maple Deal Global adds verified offers from multiple markets to one site, with purchases elsewhere.

By Sofiah Nichole Salivio • 4 min read • Last month
UK shoppers cap AI spending at GBP £150 per purchase
Digital Transformation

UK shoppers cap AI spending at GBP £150 per purchase

Most UK consumers will let AI shop around, but few trust it to pay without approval, with the average limit set at GBP £149.12.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australian shoppers trust AI more than sales staff
Digital Transformation

Australian shoppers trust AI more than sales staff

A survey of 500 consumers found 76% trust AI shopping recommendations as much as, or more than, advice from retail sales staff.

By Karen Joy Bacudo • 4 min read • Wed, 26th Aug 2026
Australians want embedded travel cover, Cover Genius says
Fintech

Australians want embedded travel cover, Cover Genius says

Three in four Australians would switch booking platforms for automatic travel cover, as trust in AI-led protection decisions remains low.

By Sean Mitchell • 4 min read • Wed, 26th Aug 2026
Consumers may switch banks over authentication, says survey
Multi-factor authentication

Consumers may switch banks over authentication, says survey

Fraud controls are becoming a deal-breaker, with more than two in five consumers saying they could switch banks over authentication alone.

By Karen Joy Bacudo • 3 min read • Tue, 25th Aug 2026
Iceland cuts retail losses 80% with AI theft system
Data Protection

Iceland cuts retail losses 80% with AI theft system

The frozen food chain says fewer false alarms and faster staff alerts are helping protect customers, after theft losses fell 80% in pilot stores.

By Sean Mitchell • 4 min read • Wed, 19th Aug 2026
Dupe culture is creating a new challenge for toy and gaming brands
Risk & Compliance

Dupe culture is creating a new challenge for toy and gaming brands

Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.

By Emily Li • 6 min read • Fri, 14th Aug 2026
Britons lose GBP £126 a year to hidden fees, study says
eCommerce

Britons lose GBP £126 a year to hidden fees, study says

Britons are being hit by surprise costs on essentials and travel, with consumers saying opaque billing is eroding trust and budgets alike.

By Karen Joy Bacudo • 4 min read • Thu, 13th Aug 2026
Kick Cashback brings instant confirmations to retail offers
Fintech

Kick Cashback brings instant confirmations to retail offers

Shoppers will know at once if a purchase tracks, as delayed cashback has often undermined trust in reward offers across the sector.

By Karen Joy Bacudo • 5 min read • Wed, 12th Aug 2026
Older consumers most loyal to working AI customer service
Digital Transformation

Older consumers most loyal to working AI customer service

Consumers aged 60 and over are most likely to stick with AI support if it solves problems, highlighting performance as the key loyalty driver.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 7th Aug 2026
UK shoppers embrace AI, but trust remains a hurdle
Data Protection

UK shoppers embrace AI, but trust remains a hurdle

Trust gaps are slowing AI shopping adoption, with only 41% of UK users willing to let tools complete a full purchase journey.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 6th Aug 2026
Kiko nearly matches Charlotte Tilbury with fewer creators
Social Media

Kiko nearly matches Charlotte Tilbury with fewer creators

A selective creator strategy is reshaping beauty marketing, as Kiko almost matched Charlotte Tilbury's impact with just 298 influencers.

By Sofiah Nichole Salivio • 3 min read • Thu, 6th Aug 2026
EZVIZ names Jamie Durie as Australian brand ambassador
Data Protection

EZVIZ names Jamie Durie as Australian brand ambassador

The smart home maker is betting a household name will lift trust as it expands Australian retail sales amid fierce competition and privacy concerns.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 4th Aug 2026
Australia urged to bolster digital finance & fraud defences
Digital Transformation

Australia urged to bolster digital finance & fraud defences

Rising online fraud and a 2027 digital assets regime are pushing banks and fintechs to upgrade infrastructure as adoption accelerates.

By Mark Tarre • 4 min read • Mon, 3rd Aug 2026
US adults question whether business emails are real
Software-as-a-Service

US adults question whether business emails are real

A growing share of US adults doubt business emails as AI makes polished messages easier to fake, a survey found.

By Mark Tarre • 4 min read • Sat, 1st Aug 2026
Nearly half of UK adults question message authenticity
Phishing

Nearly half of UK adults question message authenticity

Trust in digital messages is fraying, with 46% of UK adults doubting whether an email or text was genuine, according to new research.

By Sean Mitchell • 4 min read • Fri, 31st Jul 2026