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Brands urged to adopt multi-platform media strategies for ROI
Gaming

Brands urged to adopt multi-platform media strategies for ROI

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

By Shannon Williams • 3 min read • Thu, 9th Oct 2025
Personalised data & AI crucial for brands' future success
Data Analytics

Personalised data & AI crucial for brands' future success

Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.

By Shannon Williams • 2 min read • Fri, 2nd May 2025
Positive economic forecast boosts holiday spending hopes
Data Analytics

Positive economic forecast boosts holiday spending hopes

Circana forecasts a positive economic environment for 2025, prompting consumers to embrace 'retail therapy' during the upcoming holiday season.

By Kaleah Salmon • 2 min read • Wed, 11th Dec 2024
Black Friday set to rival Boxing Day in NZ & Australia
Clean technologies

Black Friday set to rival Boxing Day in NZ & Australia

Black Friday, now a vital part of the retail scene in Australia and New Zealand, is set for record sales in 2024 as consumers seek big savings amid rising costs.

By Kaleah Salmon • 2 min read • Mon, 2nd Dec 2024
Circana forecasts retail growth opportunities for 2025
Marketing Technologies

Circana forecasts retail growth opportunities for 2025

Circana's 2025 economic outlook reveals easing pressures on Australia's retail sector, highlighting growth opportunities and the role of technology and AI.

By Sean Mitchell • 2 min read • Mon, 18th Nov 2024
Social platforms key for brands to drive growth, says Circana
AR, VR & Metaverse

Social platforms key for brands to drive growth, says Circana

Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.

By Shannon Williams • 3 min read • Thu, 22nd Aug 2024
Agencies welcome Google cookie delay; Circana data crucial
Marketing Technologies

Agencies welcome Google cookie delay; Circana data crucial

Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.

By Shannon Williams • 3 min read • Tue, 13th Aug 2024
LiveRamp set to launch its new marketing platform in the APAC market
Marketing Technologies

LiveRamp set to launch its new marketing platform in the APAC market

LiveRamp is set to launch its newest generation platform in the APAC market, aiming to enhance the end-to-end marketing lifecycle with features such as a simplified user interface, cross-cloud interoperability, and a partner marketplace.

By Catherine Knowles • 3 min read • Fri, 8th Mar 2024
Circana launches Liquid Data Engage, a novel platform for retailers
Data Analytics

Circana launches Liquid Data Engage, a novel platform for retailers

Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.

By Sean Mitchell • 2 min read • Wed, 21st Feb 2024
MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships
Partner Programmes

MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships

MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.

By Catherine Knowles • 3 min read • Wed, 20th Dec 2023

Stories from Other Regions

Circana stories

Smaller brands drive FMCG innovation as new launches drop 20%
Clean technologies

Smaller brands drive FMCG innovation as new launches drop 20%

Innovation in European FMCG markets has dropped 20%, yet smaller brands boost sales with new products that align with consumer lifestyles and values.

By Shannon Williams • 3 min read • Wed, 19th Nov 2025
Australian retail & FMCG face uneven growth amid rising costs
Customer Experience

Australian retail & FMCG face uneven growth amid rising costs

Australia's retail and FMCG sectors face uneven growth as rising costs, retail crime, and shifting consumer habits reshape the AUD $175 billion market.

By Melania Watson • 3 min read • Wed, 19th Nov 2025
Elemis partners with Impact Commerce for global omnichannel growth
Digital Transformation

Elemis partners with Impact Commerce for global omnichannel growth

Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.

By Kaleah Salmon • 3 min read • Mon, 25th Aug 2025
RBA rate cut fuels cautious optimism as essentials drive growth
Economic forecast

RBA rate cut fuels cautious optimism as essentials drive growth

The RBA's rate cut brings cautious optimism as Australians boost spending on essentials like groceries and pharmacy amid economic uncertainty.

By Kaleah Salmon • 4 min read • Thu, 14th Aug 2025
Australian consumers seek value as RBA holds rates steady
Inflation

Australian consumers seek value as RBA holds rates steady

The Reserve Bank of Australia keeps interest rates steady as consumers focus on value amid economic uncertainty, seeking discounts and prioritising essentials.

By Kaleah Salmon • 4 min read • Wed, 9th Jul 2025
Endeavour Group contributes to supplier transparency through Circana's Complete Liquor tool
Transparency

Endeavour Group contributes to supplier transparency through Circana's Complete Liquor tool

Endeavour Group has launched a data tool named Complete Liquor to enhance supplier transparency, debuting it at Sydney's Supplier Summit.

By Kaleah Salmon • 3 min read • Mon, 16th Sep 2024