eCommerceNews India - Technology news for digital commerce decision-makers

Circana stories

Integrated media strategies marketing advertising tv smartphone laptop gaming console

Brands urged to adopt multi-platform media strategies for ROI

Thu, 9th Oct 2025
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gaming
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martech
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digital entertainment
Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.
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MiQ launches Sigma, an AI ad platform built in Bengaluru

Tue, 1st Jul 2025
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hyperscale
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data science
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martech
MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.
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Personalised data & AI crucial for brands' future success

Fri, 2nd May 2025
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data analytics
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cx
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martech
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.
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Social platforms key for brands to drive growth, says Circana

Thu, 22nd Aug 2024
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ar, vr & metaverse
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youtube
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instagram
Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
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Circana launches Liquid Data Engage, a novel platform for retailers

Wed, 21st Feb 2024
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data analytics
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supply chain
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ai
Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.
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MikMak revolutionises eCommerce with enhanced 3.0 platform and new partnerships

Wed, 20th Dec 2023
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partner programmes
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marketing
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sales
MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.