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Black Friday Stories - Page 3

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Black Friday stories

Understanding the holiday shopper: A retailer's guide to winning the season
Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025
Patchworks data surges 320% as retailers extend BFCM peak
Digital Transformation

Patchworks data surges 320% as retailers extend BFCM peak

Patchworks data operations jumped over 320% year on year as retailers stretched BFCM 2025 into a longer, more complex multichannel peak.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
Softonic issues guide to avoid scams in festive sales
Firewalls

Softonic issues guide to avoid scams in festive sales

Softonic issues festive-season guide warning of rising scams in fake shops, apps and delivery messages as online bargain hunting surges.

By Kaleah Salmon • 5 min read • Tue, 9th Dec 2025
Infobip sees Black Friday rich messaging volumes surge
Unified Communications

Infobip sees Black Friday rich messaging volumes surge

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

By Kaleah Salmon • 3 min read • Tue, 9th Dec 2025
Viral festival moment boosts demand for Huski flutes
eCommerce

Viral festival moment boosts demand for Huski flutes

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

By Sean Mitchell • 4 min read • Mon, 8th Dec 2025
UK sees world's highest Black Friday growth led by loyalty spend
Customer Experience

UK sees world's highest Black Friday growth led by loyalty spend

UK saw the highest global Black Friday growth at 16%, driven by loyalty spend, AI tools, and personalised retail experiences, outpacing US and ANZ markets.

By Catherine Knowles • 4 min read • Fri, 5th Dec 2025
Brands boost BFCM revenue by 38% with creative ad expansion
Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025
Black Friday searches hit 33.5bn as shoppers favour value & pets
Generative AI

Black Friday searches hit 33.5bn as shoppers favour value & pets

Black Friday searches hit 33.5bn, with pet products surging 81% and shoppers favouring value, wellness, and early deals over luxury goods this year.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
US online sales hit USD $14.25 billion on Cyber Monday 2025
Gaming

US online sales hit USD $14.25 billion on Cyber Monday 2025

US online sales reached a record USD $14.25 billion on Cyber Monday 2025, driven by strong discounts and a surge in mobile shopping activity.

By Melvin Hipolito • 4 min read • Thu, 4th Dec 2025

Stories from Other Regions

Black Friday stories

What holiday trading strength means for modern retail cyber readiness
Data Protection

What holiday trading strength means for modern retail cyber readiness

Cyber Weekend spending of AUD $6.8 billion shows retail's strength, but AI-powered scams mean cyber readiness is now a peak-season necessity.

By Brad Perriott • 4 min read • Mon, 15th Dec 2025
AI won't fix a messy ERP: ASOS's £130m stock write-off proves it
Digital Transformation

AI won't fix a messy ERP: ASOS's £130m stock write-off proves it

ASOS's GBP £130m stock write-off shows AI gloss cannot mask a broken ERP, as messy data turns clever tools into costly liabilities.

By Judette van Niekerk • 7 min read • Thu, 11th Dec 2025
Intel unveils Canada laptop guide with game giveaway
Gaming

Intel unveils Canada laptop guide with game giveaway

Intel launches a Canada laptop guide from CAD $399.99 to CAD $2,199.99, bundling select gaming models with a free blockbuster PC title.

By Sean Mitchell • 5 min read • Wed, 10th Dec 2025
Avast warns of surge in fake online shops in Australia
Phishing

Avast warns of surge in fake online shops in Australia

Avast flags 430,000 blocked visits to fake online shops in Australia, warning scam “ghost stores” will surge over summer sales and Christmas.

By Melania Watson • 4 min read • Mon, 8th Dec 2025
Australia Post campaign boosts Parcel Locker rewards
Digital Signage

Australia Post campaign boosts Parcel Locker rewards

Australia Post teams with The ICONIC and Oz Hair and Beauty, offering AUD $10 rewards to steer online shoppers towards Parcel Lockers.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025
UK Black Friday spending soars in pet sector as big baskets lead
Customer Experience

UK Black Friday spending soars in pet sector as big baskets lead

UK Black Friday pet sector spending surged with average orders up 56%, as shoppers focused on essentials and bigger baskets to maximise savings.

By Sean Mitchell • 3 min read • Sat, 6th Dec 2025
Social shopping sees record Black Friday surge as UK eCommerce grows
Social Media

Social shopping sees record Black Friday surge as UK eCommerce grows

UK eCommerce sales surged 27% during Black Friday as social media platforms like TikTok fueled a 152% global rise in social shopping transactions.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
What Black Friday revealed about retail's customer service challenges
Digital Transformation

What Black Friday revealed about retail's customer service challenges

Black Friday exposed how rising demand strains UK retailers' customer service, revealing challenges caused by complex systems and ageing processes.

By Simon Hayward • 5 min read • Thu, 4th Dec 2025
Black Friday UK footfall dips 3% as shoppers seek better deals
Black Friday

Black Friday UK footfall dips 3% as shoppers seek better deals

UK Black Friday footfall fell 3% year-on-year as shoppers sought better deals amid cost-of-living worries, despite a 54.9% rise from the prior week.

By Kaleah Salmon • 3 min read • Thu, 4th Dec 2025