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B2B Marketing stories

ThreatDown names finance & marketing chiefs to drive growth
Fintech

ThreatDown names finance & marketing chiefs to drive growth

The cyber security unit is deepening its partner-led push as channel revenue climbs from 1% to 40% and bundle adoption rises.

By Joseph Gabriel Lagonsin • 4 min read • Last week
HCLTech signs DP World Tour digital experience deal
Data Analytics

HCLTech signs DP World Tour digital experience deal

Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.

By Sean Mitchell • 4 min read • Last month
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Last month
Spalba appoints Erica Seo as Business Head for APAC
Digital Transformation

Spalba appoints Erica Seo as Business Head for APAC

Rising demand for cross-market corporate events has prompted Spalba to deepen its APAC push, with Singapore as the regional hub.

By Sean Mitchell • 3 min read • Last month
Hyland appoints Tracy Roccasalva as Marketing Chief
Document Management

Hyland appoints Tracy Roccasalva as Marketing Chief

The appointment comes as software groups race to prove AI can drive customer deployments, not just trials, in the enterprise content management market.

By Sofiah Nichole Salivio • 3 min read • Last month
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month
Code and Theory appoints JJ Schmuckler as President
Digital Transformation

Code and Theory appoints JJ Schmuckler as President

The hire comes as agencies race to offer marketers a single partner for brand, data and technology decisions, intensifying competition for senior talent.

By Sofiah Nichole Salivio • 3 min read • Last month
Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Last month
Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

B2B Marketing stories

Why your cybersecurity firm's Google rankings are a security risk in disguise
Ransomware

Why your cybersecurity firm's Google rankings are a security risk in disguise

Enterprise buyers may never reach the sales call if a security firm is absent from search results, because digital authority now shapes trust and deal flow.

By Dominic Vivarini • 6 min read • Last week
Corporate lunches shape client trust, says psychologist
Customer Experience

Corporate lunches shape client trust, says psychologist

Poorly handled lunches can lose deals, as a psychologist says clients judge hosts on venue, manners and how they read the room.

By Sofiah Nichole Salivio • 5 min read • Last week
Acquirz hires data & AI chief after Marketscan deal
Customer Relationship Management

Acquirz hires data & AI chief after Marketscan deal

The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.

By Sofiah Nichole Salivio • 3 min read • Last week
The death of the backlink: Why PR is now the most powerful SEO tool you have
Marketing Technologies

The death of the backlink: Why PR is now the most powerful SEO tool you have

AI search is turning brand coverage into a direct driver of discoverability, making earned media far more valuable than backlinks for buyers.

By Cooper Frost • 4 min read • Last week
6 digital marketing tools founders use to scale smarter
Data Analytics

6 digital marketing tools founders use to scale smarter

Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.

By Darian Kovacs • 10 min read • Last month
AI saves marketers time but not strategy, survey says
Digital Transformation

AI saves marketers time but not strategy, survey says

Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.

By Sofiah Nichole Salivio • 4 min read • Last month
Build or buy? How companies should manage external communications
Social Media

Build or buy? How companies should manage external communications

For many B2B firms, a hybrid communications model is cheaper than hiring in-house specialists and offers sharper market insight across Southeast Asia.

By Patrick Keenan • 4 min read • Last month
Marketing investment in B2B tech - Southeast Asia must do better
Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.

By Patrick Keenan • 4 min read • Last month
Every tech vendor looks credible online. Here's how to tell which ones actually are
Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

For CIOs, independent coverage can reveal whether a vendor’s online prominence reflects real market traction or just polished marketing.

By Dominic Vivarini • 6 min read • Last month