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Netcore & GlobalPay unite customer engagement systems
Customer Relationship Management

Netcore & GlobalPay unite customer engagement systems

Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.

By Karen Joy Bacudo • 4 min read • Last month

Global Stories

B2B Marketing stories

Supanova expands Leap partnership to boost ticketing
Data Analytics

Supanova expands Leap partnership to boost ticketing

The expanded deal has helped lift revenue 32% year on year as Supanova folds ticketing, marketing and event operations into one system.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
TECEZE appoints Karthick Govindarajan as marketing chief
DevOps

TECEZE appoints Karthick Govindarajan as marketing chief

The move comes as the IT services group seeks stronger brand recognition and a bigger share of crowded enterprise technology markets.

By Sofiah Nichole Salivio • 2 min read • Today
Commerce launches AI tools to boost product discovery
Marketing Technologies

Commerce launches AI tools to boost product discovery

Merchants could gain more visibility in AI search and recommendation results as Commerce's new enrichment tools restructure catalogue data for machines.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago
Granite buys US agency Right Hat in North America push
Digital Transformation

Granite buys US agency Right Hat in North America push

The deal strengthens Granite's US push, adding Chicago and Washington, DC, offices as North America moves towards half of group revenues by 2028.

By Raphael Veloso • 4 min read • Last week
Accenture appoints Emma Chalwin as Chief Marketing Officer
Software-as-a-Service

Accenture appoints Emma Chalwin as Chief Marketing Officer

The hire deepens the group's AI-driven reinvention pitch as it seeks to sharpen how its global services are marketed to clients worldwide.

By Sean Mitchell • 3 min read • Last week
AI transforming B2B discovery - but human trust endures
Data Analytics

AI transforming B2B discovery - but human trust endures

AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.

By David Shilovsky • 5 min read • Last month
Conexiom names product & marketing chiefs for AI push
Software-as-a-Service

Conexiom names product & marketing chiefs for AI push

The hires come as manufacturers and distributors demand AI tools that can be verified before they replace manual order and invoice processing.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Why verification should be the first step in your email strategy
Marketing Technologies

Why verification should be the first step in your email strategy

Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.

By Shivani Pimpili • 5 min read • Last month
Consistent unveils Spain & Italy incentive for partners
Gaming

Consistent unveils Spain & Italy incentive for partners

Surveillance partners could win a Spain and Italy trip under a new annual scheme as the company steps up rewards to retain its reseller network.

By Sofiah Nichole Salivio • 3 min read • Last month
Workday names Sarah Kennedy Ellis as chief marketing officer
Software-as-a-Service

Workday names Sarah Kennedy Ellis as chief marketing officer

The appointment underscores Workday's push to sharpen its AI message as it battles rivals for corporate HR and finance spending.

By Joseph Gabriel Lagonsin • 4 min read • Last month
In Marketing We Trust hires Expedia search veterans
Generative AI

In Marketing We Trust hires Expedia search veterans

The hires strengthen the agency's push into AI-driven search as brands face shifting discovery habits and tougher technical demands.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

B2B Marketing stories

Matillion wins leads boost at Snowflake Summit 2026
Data Analytics

Matillion wins leads boost at Snowflake Summit 2026

The campaign drew about one in three attendees, underlining how live events can turn crowded tech showcases into sales leads.

By Sofiah Nichole Salivio • 4 min read • 5 days ago
Sapiens appoints Nazir Esmail & Maggie Fox to leadership
Digital Transformation

Sapiens appoints Nazir Esmail & Maggie Fox to leadership

The insurance software group is reshaping its top team to bolster AI oversight and sharpen its pitch to insurers as it pursues a wider strategy.

By Sofiah Nichole Salivio • 4 min read • Last week
Sunderland extends Seriös Group data partnership deal
Data Analytics

Sunderland extends Seriös Group data partnership deal

A shared data platform is now helping Sunderland link match preparation, fan engagement and sales, as clubs chase better decisions and growth.

By Sofiah Nichole Salivio • 4 min read • Last month
Singapore marketers say trust beats ad spend for Gen Z
Artificial Intelligence

Singapore marketers say trust beats ad spend for Gen Z

Trusted peer recommendations are increasingly outweighing ad budgets in Singapore B2B, potentially giving smaller firms a better shot at Gen Z buyers.

By Sean Mitchell • 4 min read • Last month
UK business leaders question marketers' revenue impact
B2B Marketing

UK business leaders question marketers' revenue impact

Boardroom backing for brand budgets is wavering, with 76% of UK B2B leaders saying marketers overstate their revenue impact.

By Sofiah Nichole Salivio • 4 min read • Last month