Advertising Technologies (Adtech) stories - Page 2

UK's e-learning platforms are embracing AI, with students keen to learn AI fundamentals and applications amid growing government focus on AI education.

China's mobile gaming market earned US $32.7bn in 2024, with domestic ad agencies vital in funding developers' global expansion and scaling efforts.

Vistar Media has launched a free certification, Accelerate, to boost creative skills for digital out-of-home advertising across the US, Canada, EMEA and APAC.

Australian agency AFFINITY launches Media+, a two-part platform helping brands quickly identify and reduce billions in advertising budget waste.

Amid a venture capital slump, Mercurius Media Capital offers US startups media-for-equity deals, trading advertising slots for equity to spur growth.

Shirofune partners with Direct Agents to integrate AI automation in retail media, boosting efficiency and driving a 44% revenue rise in Amazon campaigns.

Hybrid TV blends interactivity with streaming, letting viewers influence content in real time, reshaping the global creator economy and media landscape.

StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

Since October 2025, England's ban on volume-price promotions for HFSS products has challenged franchises to align marketing, training, and operations for seamless compliance.

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

Vistar Media appoints Josh Turney as Account Director to boost programmatic out-of-home advertising sales amid rising demand in New Zealand.

Meet The People and KD Global USA have teamed up to simplify market entry for European SMEs into the US and Canada with a unified service platform.

Teads launches Predictive AI to help advertisers forecast and optimise ad creative impact pre-campaign, enhancing engagement and reducing wasted spend.

Elephant Room has launched the BFCM Benchmark Performance Index to help retailers optimise spend and campaign timing during the key Q4 sales period.

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

Anonymised and Bytek partner to securely activate first-party data, enabling advertisers to reach predictive audiences while ensuring strict privacy compliance.

Priceline Pharmacy partners with Zitcha to expand its retail media network, tapping into 9.5 million loyalty members with enhanced advertising solutions.

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.