Advertising Technologies (Adtech) stories - Page 10

Nasuni reports a 121% rise in data under management for media and advertising firms over the past 24 months, driven by the industry's digital growth.

LG Electronics reveals ambitious Future Vision 2030 strategy, aiming to transform into a Smart Life Solution Company and achieve Triple Seven targets.

Sydney ad-tech startup Tap launches AI-driven platform in the US, aiming to streamline the fragmented media buying process and reshape the ad industry.

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen's SSP platform to expand Vevo's programmatic ad capabilities across premium content.

Yospace joins Akamai's Qualified Compute Partner Program, offering advanced SSAI tech on Akamai's platform to boost media firms' ad strategies and revenue.

Aleph Group has completed its acquisition of Entravision Global Partners, expanding its reach in over 140 countries and enhancing access to key digital platforms.

The UN's new Global Principles for Information Integrity aim to curb online misinformation and hate speech, facing critique for not addressing deepfakes.

Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company's expansion across the continent.

Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

Infosys has unveiled Infosys Aster, an AI-amplified suite of marketing services designed to boost brand experiences and efficiency, aiming to drive business growth.

Appdome launches SDKProtect to enhance mobile SDK security. This service aims to counteract threats like root detection evasion and data tampering, ensuring safer applications.

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

Topsort launches a revolutionary low-code system, drastically cutting retail media integration time from months to just one hour, transforming the industry landscape.

News Corp Australia and Vudoo earn Bronze at 2024 WARC Awards for Moet and Chandon campaign, highlighting their prowess in seamless online shopping solutions.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

DoubleVerify's latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.