A/B testing stories

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.

Datadog broadens observability push with Experiments, letting product teams run A/B tests and link release decisions to warehouse and usage data.

Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

Algolia's AI now powers Club Med's global site search, promising faster trip discovery, smarter filters and higher direct online bookings.

Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.

Amplitude has launched autonomous AI analytics agents that watch product usage, flag metric shifts and recommend fixes across popular tools.

OpenAI debuts GPT-5.3 Codex Spark, a Cerebras-powered research preview promising ultra-fast, real-time coding for ChatGPT Pro users.

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Optimizely secures Leader spot in Gartner's 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.

cside launches browser-based AI Agent Detection toolkit, helping businesses spot agentic traffic and tailor site experiences in real time.

Datadog rolls out Feature Flags, tying feature controls to real-time APM and RUM data so teams can link releases directly to app behaviour.

Datadog launches Feature Flags to tie rollouts directly to real-time telemetry, promising safer releases and automatic rollback controls.

Gr4vy launches Silent Mode to let merchants trial multiple fraud tools in parallel on live payments without affecting real customer outcomes.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.