A/B testing stories
Webtrends Optimize gains B Corp status for CRO tech
Last week
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a/b testing
Webtrends Optimize becomes first conversion optimisation platform to gain B Corp status, signalling stricter social and climate standards.
‘Valentine’ wording boosts email wins, study finds
Last week
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a/b testing
Brands swapping ‘Valentine’s Day’ for personal ‘Valentine’ subject lines see big email gains, as generic “love” talk and “shop” prompts drag.
European marketers plan to simplify martech stacks
Last week
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a/b testing
European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.
Wallapop taps Swiss AI to power real-time discovery
Last week
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a/b testing
Wallapop partners with Swiss AI group Albatross to power real-time, in-session product discovery and boost second-hand marketplace engagement.
Infobip boosts WhatsApp marketing ROI with new API tools
Last week
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a/b testing
Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.
Marketers: Get ready to AI-proof your careers
Last week
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a/b testing
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
Mailchimp boosts eCommerce tools with wider SMS rollout
Last week
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a/b testing
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Optimizely named a Leader in 2026 Gartner Quadrant
Last week
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a/b testing
Optimizely secures Leader spot in Gartner’s 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.
cside unveils toolkit to spot AI agents in browsers
This month
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a/b testing
cside launches browser-based AI Agent Detection toolkit, helping businesses spot agentic traffic and tailor site experiences in real time.
Datadog links feature flags with real-time observability
This month
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a/b testing
Datadog rolls out Feature Flags, tying feature controls to real-time APM and RUM data so teams can link releases directly to app behaviour.
Datadog links feature flags with real-time telemetry
This month
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a/b testing
Datadog launches Feature Flags to tie rollouts directly to real-time telemetry, promising safer releases and automatic rollback controls.
Gr4vy unveils Silent Mode for parallel fraud testing
This month
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a/b testing
Gr4vy launches Silent Mode to let merchants trial multiple fraud tools in parallel on live payments without affecting real customer outcomes.
Study finds AI ads rival humans when visuals build trust
Last month
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a/b testing
AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.
MindSpace Labs uses EEG to track real-time TV reactions
Last month
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a/b testing
MindSpace Labs debuts EEG-powered platform that reads viewers’ brainwaves to fine-tune TV edits, ads and education content in real time.
SaleCycle buys BEYABLE to build unified eCommerce stack
Last month
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a/b testing
SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.
Adobe launches AI agents & commerce tools in Australia
Last month
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a/b testing
Adobe rolls out AI agents in Experience Manager plus new commerce tools and onshore data options for Australian retailers and brands.
Fluent Commerce adds AI A/B testing to order sourcing
Last month
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a/b testing
Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers’ sourcing logic on live orders in real time.
Conviva adds AI pattern analytics to customer journeys
Last month
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a/b testing
Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.
ClickMechanic named Growing Business of the Year
Thu, 18th Dec 2025
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a/b testing
ClickMechanic named Growing Business of the Year after 40%+ annual growth and directing over GBP £100 million to UK independent mechanics.
UK marketers embrace AI for more personalised Christmas ads
Wed, 17th Dec 2025
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a/b testing
AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.