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SnapLogic and Adobe are celebrating a decade of collaboration, marking significant progress in Adobe's data transformation journey. Leveraging the SnapLogic Platform since 2014, Adobe has utilised the technology to modernise its integration strategy across various business functions, including finance, marketing, and human resources.
With Adobe's transition from downloadable software to a SaaS model, the need for faster access to data sources and applications became paramount. This shift was necessary to keep pace with the demands of their new customer-facing SaaS business model. The SnapLogic Platform enabled Adobe's internal developers to quickly build integrations, modernise workflows, and consolidate multiple platforms into a single solution.
"Adobe’s mission is to deliver innovative technology that empowers users to bring digital experiences to life," said Cindy Stoddard, Senior Vice President and Chief Information Officer at Adobe. "Over the past decade, SnapLogic has been essential to our success, assisting in creating new workflows, improving existing business processes, and experimenting with new projects within the citizen integration community. We are proud of our close partnership with SnapLogic and excited to explore their generative AI capabilities with the GenAI App Builder."
Through the collaboration, Adobe has achieved various milestones, including transforming Customer Relationship Management (CRM) data, which ensured daily sales and marketing synchronisation. This synchronisation enabled Adobe customers to preview and utilise new products more efficiently, accelerating their workflows. The integration pipelines also allowed for the creation of more tailored and effective marketing offers, enabling Adobe to track campaign effectiveness, refine messaging, and provide actionable insights to the sales team.
Finance workflows at Adobe have also seen significant improvements, with streamlined processes reducing workloads by half. This has ensured adherence to business and quarterly service level agreements for due diligence reporting. The complexity of auditing processes has been reduced, allowing mission-critical reports to be compiled more swiftly and accurately for shareholders.
Gaurav Dhillon, Chairman and CEO of SnapLogic, commented on the long-standing partnership: "SnapLogic is dedicated to providing world class solutions that minimise complexity, remove costs, and speed up the pace of business. We're pleased to be the enterprise integration solution for data, applications and services to Adobe over a decade of amazing growth and innovation. It's been incredibly satisfying to play our part for an enterprise cloud and AI leader like Adobe. We look forward to continuing to drive innovation and deliver impactful, GenAI driven solutions that power greater value for Adobe."
As the collaboration enters its second decade, both companies are keen to explore new opportunities, particularly around generative AI capabilities. SnapLogic’s GenAI App Builder is anticipated to further enhance Adobe's ability to innovate and streamline its business processes.
