Orion Digital has launched Reputraq, a reputation intelligence and media monitoring platform for organisations tracking their online standing across digital channels.
The Mumbai-based company says the product is designed for brands, public relations teams, corporate communications departments, marketers and larger businesses that want to monitor online conversations from a single dashboard.
Reputraq brings together data from online news, social media, forums, blogs and video platforms. According to Orion Digital, it monitors activity across 177 countries and in more than 60 languages, allowing users to track brand mentions, executive profiles, products, campaigns, competitors and custom keywords.
The launch reflects growing demand for tools that help communications teams respond to fast-moving online discussion. Companies are under increasing pressure to detect changes in sentiment early, particularly when issues can spread quickly across multiple platforms.
Orion Digital says the platform uses artificial intelligence to add sentiment, reach, relevance and source intelligence to online mentions. Users can classify conversation as positive, neutral or negative, and track trends that may signal a developing reputational issue.
The service also includes real-time media intelligence and social listening functions covering news articles, blogs, hashtags, keywords and competitor mentions on platforms including YouTube, X, LinkedIn and Instagram.
How it works
Users begin by selecting the subjects they want to monitor, such as brand names, executive names, product names, campaign hashtags, competitors or other terms. The platform then scans relevant digital sources, analyses the material and presents the results through dashboards, alerts and reporting tools.
Reputraq also includes filtering tools to help teams focus on the items most likely to matter. Filters can be applied by sentiment, source, reach and relevance to help communications teams prioritise issues and opportunities rather than simply track volume.
The system also includes custom dashboards and reporting tools. Users can generate PDF reports and export raw data for internal reviews and stakeholder reporting.
Competitive tracking
Another feature is competitor monitoring. Organisations can compare their visibility and sentiment with rivals, and track campaigns, conversations and market developments that may affect brand position, Orion Digital says.
That kind of comparative analysis has become more common as communications and marketing teams seek broader intelligence from monitoring software. Rather than use media tracking only as an archive of mentions, companies increasingly want systems that show relative share of attention and changes in perception.
Arshad Jamal is identified by Orion Digital as the person who conceptualised Reputraq.
"In today's hyper-connected digital world, a brand's reputation can change within minutes. Businesses need more than monitoring: they need meaningful intelligence that enables faster and smarter decisions. With Reputraq, our vision is to simplify reputation management through AI-powered insights, real-time monitoring and actionable analytics. We believe every organisation, regardless of its size, deserves access to enterprise-grade reputation intelligence that helps build trust, strengthen credibility and stay ahead of conversations that matter," said Jamal.
Reputraq is offered as a software-as-a-service product. Its release adds Orion Digital to a crowded market for media monitoring and reputation analysis tools, where providers are trying to distinguish themselves through broader source coverage, automation and easier reporting for communications teams.
Orion Digital says the platform is intended to help organisations move from reactive monitoring to proactive reputation intelligence through dashboards, alerts and reporting tools.