Former JWT CEO launches AI platform for marketing content

Former JWT APAC CEO John Gutteridge has launched Soffiah.ai, an AI SaaS platform that assists small-to-medium sized businesses and emerging brands in creating marketing content.

John Gutteridge, who has previously held the position of CEO at J. Walter Thompson and Mirum Asia Pacific, has collaborated with Data Scientist and AI Engineer Dr Zoe Zhang and Technical Lead Claire Huang to develop this platform. The intent behind Soffiah.ai is to offer companies tools to produce advertising content, social media posts, blogs, emails and more, thus enhancing content creation through AI-driven efficiency.

An integral aspect of Soffiah is its Brand Canvas, a tool devised to support businesses in defining their product positioning, brand identity, and target audience. This process not only aids in establishing a robust strategic framework but also facilitates training Soffiah with crucial data to offer various on-brand content options.

"We invested significant time designing a complex schema and manually training Soffiah on thousands of critical data points," explained Gutteridge. "Inspired by proven brand planning tools and processes, the AI is self-learning and improving with every interaction."

The platform is gaining recognition among businesses due, in part, to the diversity it offers. Agencies and organisations managing multiple brands, such as PharmaCare Australia, have already started employing Soffiah. As Gutteridge elaborates, "Marketing without strategy is vacuous and ineffective, and many smaller businesses just aren't equipped with the marketing experience and knowhow, and can't afford to hire agencies either. So, with Soffiah, we're trying to level the playing field using AI to give these businesses access to global best practices and affordable asset creation."

Ashley Smith, General Manager of PharmaCare, has noted the benefits of Soffiah, saying, "Our brand marketing team has been using Soffiah for several months to create high-quality, cost-effective, on-brand digital content at lightning speed. With each asset we generate, the platform improves, delivering increasingly better results."

For smaller businesses, such as Ainsworth Dental, which often lack marketing experience or substantial budgets, Soffiah fulfills an important role. David Smith, the owner of Ainsworth Dental, shared his experience, "Soffiah has helped me appreciate the level of rigour and insight that goes into building a brand. The platform is incredibly intuitive and easy to use. We have a very small marketing budget and no real marketing experience, so Soffiah is perfect for our needs."

Among the advanced content creation tools offered by Soffiah is Soffuse, a tool that enables users to upload product images, remove backgrounds automatically, and integrate these into AI-generated images. Additionally, tools for branded content generation, brainstorming content ideas, and dynamic content development are integrated within the platform.

Dr Zoe Zhang highlighted the adaptive capabilities of Soffiah, stating, "The Soffiah AI engine is finely tuned to each brand's unique identity. We're combining years of marketing expertise with the fastest and most sophisticated AI technology to meet diverse content needs. The engine adapts to users' specific requirements, ensuring every piece of content remains on-brand, professional, and highly personalized."

Claire Huang remarked on the platform's design, "We've built Soffiah to seamlessly integrate AI, technology, design, and marketing into one smooth workflow. No more jumping between platforms, just smart automation, an intuitive UI, and effortless execution."

Soffiah is available with a free 30-day trial, followed by a three-tiered subscription model which includes Starter at USD $29/month, Standard at USD $59/month, and Pro at USD $199/month. Gutteridge noted, "Soffiah is part of a larger proposition we are taking to market. Within this, the SaaS platform becomes the foundation for broader, customized AI solutions for a range of small to enterprise businesses. We'll be sharing more details on this very soon."