BigCommerce, an open SaaS eCommerce platform provider for fast-growing and established B2C and B2B brands, has announced its entry into Poland, Romania, India, the UAE and South Africa. The company now has an expanded engineering team based in Poland, two partner-led entities in Eastern and Central Europe and a new country lead in South Asia.
Through this expansion and localised partnerships, BigCommerce delivers its modern enterprise eCommerce platform to help merchants of all sizes build and grow their online presence with innovative shopping experiences that power online sales and drive revenue.
"BigCommerce's entry into these markets paves the way for innovative merchants to revolutionise their business with a cutting-edge, composable eCommerce platform that offers unrivalled flexibility and customisation," says Meghan Stabler, senior vice president of marketing at BigCommerce.
"With our trusted regional partners taking the lead, the BigCommerce Open SaaS platform equips merchants with a complete eCommerce foundation that removes common management barriers, so they can concentrate on what really matters most, growing and scaling their business and enhancing customer experiences."
BigCommerce partners Romanian-based CustomSoft and Poland-based Snowdog will lead in broadening the BigCommerce footprint across Eastern and Central Europe.
"Merchants need a modular and adaptable eCommerce platform if they want to build a strong online presence and remain competitive in today's fast-paced digital world," says Octavian Dumitrescu, chief executive officer at CustomSoft.
"Together with BigCommerce, we look forward to providing our joint customers with customised design and development solutions to create storefronts that deliver unforgettable shopping experiences that turn browsers into buyers, and increase revenue in the process."
The UAE, Poland, Romania and South Africa markets will be managed by BigCommerce EMEA in London. Notable brands in the EMEA region on BigCommerce include Liwa Stores, L'Azurde, Al Ain Club (UAE), Ted Baker, ToolSaver/ToolStop, MKM Building Supplies (UK) and Cambio Bikes (ITL).
"Together with BigCommerce, we're committed to taking the weight off retailers' shoulders and providing them with a technologically superior, scalable, cost-effective and easy-to-operate ecommerce platform that empowers them to grow and thrive," says Damian Harateh, head of qanuk.AI and partnerships manager at Snowdog.
"With customisable storefronts, secure payment processing and robust shipping and inventory management, BigCommerce has everything Polish retailers need to succeed in the fast-paced eCommerce landscape."
India will be led by newly hired Anshuman Jain, formerly with Shopify. Jain joins as BigCommerce India director and country lead and will focus on building brand awareness and expanding the local BigCommerce partner and merchant ecosystems. India will report to BigCommerce APAC in Sydney. Notable brands in the APAC region on the BigCommerce platform include Jimmy Brings, Four Pillars and ResMed (ANZ), InfraMarket and Kapiva (India).
"B2C and B2B eCommerce in India is evolving at a significant pace and merchants across industries are capitalising on the opportunity to invest in their online businesses to turbocharge their growth," adds Jain.
"BigCommerce along with our regional agency and tech partner ecosystem are committed to giving brands the best combination of eCommerce solutions to fuel their innovation and success."
BigCommerce's open commerce solution gives merchants the freedom and flexibility to build stores using sophisticated and easy-to-use enterprise-grade functionality, customisation and performance.
Merchants in Poland, Romania, India, the UAE and South Africa can up-level their online businesses to create versatile shopping experiences that power growth. In addition to a fully translated control panel and native-language support, retailers can use multi-language, multi-currency, secure payment capabilities and more to easily create local storefronts or expand their customer reach in new markets. Global merchants can also use multi-storefront to efficiently manage multiple storefronts, brands, customer segments, and geographies from a single BigCommerce store.
The solution also delivers an omnichannel shopping experience and surfaces new revenue streams. In addition, BigCommerce's Open SaaS approach enables direct integrations with global channels such as Facebook Shopping, Instagram Shopping and TikTok Ads to help merchants develop robust omnichannel strategies to bolster sales.
"Merchants can tap into B2B functionality of the solution to build powerful B2B storefronts. BigCommerce's advanced suite of native functionality and strong ecosystem of integrated partner applications make it easy for B2B merchants to offer seamless B2C-like experiences to customers. As a leader in composable eCommerce and a founding member of the MACH Alliance, BigCommerce integrates with top front-end frameworks. Its best-of-breed technology ecosystem enables businesses to evolve from monolithic architectures to agile, future-proof tech stacks," notes Jain.
