AdLift has added Claude AI integration and AI Traffic Analytics to its Tesseract AI Search Visibility platform, expanding how it tracks the way AI services reference brands and direct users to websites.
Tesseract previously tracked citations and references across AI-powered search tools. With the Claude integration, it now analyses the context, sentiment and intent behind AI-generated brand mentions.
Marketing and search teams can use the feature to examine how a brand is positioned in responses from conversational AI systems, identify patterns in recommendations across prompts and platforms, and review suggestions for improving visibility in AI-led search environments.
The feature uses Anthropic's Claude model and is available on Tesseract's Enterprise and Pro plans. AI Traffic Analytics, the second update, is available across all Tesseract plans.
Traffic insight
The traffic analytics tool addresses a growing problem for marketers as AI assistants and conversational search products play a larger role in online discovery. Many existing analytics systems were not built to identify referral traffic from AI platforms.
With the new feature, brands can see which AI services are directing users to their sites, how visitors are arriving through AI-assisted discovery journeys, and how that referral activity changes over time.
The additions reflect a broader shift in digital search as AI overviews, large language model recommendations and conversational interfaces become part of how consumers find information and brands online. Marketers now need to measure not only conventional search rankings and click-through rates, but also how brands appear inside AI-generated answers.
The two updates are intended to cover both sides of that process: how AI systems describe a brand and the traffic outcomes that follow.
Prashant Puri, Co-Founder & CEO, AdLift, said: "Traditional search analytics were built for a world where Google was the primary discovery engine. That world is changing fast. Tesseract is designed for what comes next - giving brands real intelligence into how AI platforms perceive, reference, and send traffic to their digital presence. Claude integration strengthens the depth of that intelligence considerably."
Search shift
Businesses that rely on search visibility have been adapting to changes in how information is presented to users. AI-generated summaries and assistant-style responses can reduce the role of the traditional list of blue links while creating new ways for brands to be cited, recommended or omitted.
This creates a measurement challenge. A company may be mentioned frequently by AI systems without knowing whether those mentions are positive, neutral or negative, or how they connect to visits, enquiries or sales activity. Tools that claim to track AI visibility are emerging as agencies and in-house teams try to understand that gap.
AdLift positions Tesseract as a proprietary platform for measuring and improving brand presence across AI-driven search and discovery environments. The latest update adds deeper analysis of AI brand mentions alongside referral tracking from AI platforms, giving users a broader view of performance beyond conventional web search metrics.
Tesseract was built to address the lack of reliable measurement around AI visibility, AI-generated sentiment and the link between AI mentions and website traffic. AI Traffic Analytics is available across all plans, while Claude integration is limited to Enterprise and Pro users.
AdLift is a digital marketing agency focused on SEO, content and AI-driven search strategies. Tesseract is its in-house AI Search Visibility platform.