Forrester says the next wave of AI will reach robotics, transport and commerce, with agentic tools, security and trust set to pay off first.
Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
NeuReality adds former Amazon and Maersk executive Rotem Hershko as adviser to sharpen NR-NEXUS enterprise strategy and AI production rollout.
InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
Auctor secures USD $20 million from Sequoia Capital and backers to automate enterprise software rollouts and cut costly project delays.
iManage strengthens its global partner push with two senior hires as the software group looks to widen ecosystem links and sharpen channel execution.
8x8 unveils AI Studio to let customer experience teams build agents with natural language, aiming to cut integration delays and costs.
Loftware unveils Connect platform to link trading partners and standardise product identification across global supply chains.
BlueSnap seals SAP certification for direct ERP payments link as global businesses seek simpler reconciliation across currencies and entities.
Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.
SiteMinder extends hotel distribution into AI chat tools, aiming to keep 53,000 hotels bookable as travellers increasingly start searches there.
American Express adds AI agent safeguards and purchase protection as it opens a developer kit for software-led buying.
Ledger names Ian Rogers as Chief Human Agency Officer, putting hardware approval and human oversight at the centre of its AI security push.
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
Snom sees renewed momentum in Iberia and Asia-Pacific as it broadens its product line-up, deepens partner ties and steadies trading elsewhere.
Wise posts higher transfer volumes and customer balances as it targets a Nasdaq primary listing in May 2026 while keeping London.
DangleAds elevates Nidhi Dua Dhingra to Chief Business Officer as the ad-tech firm targets overseas growth and deeper bets on AI and connected TV.
