Latest news

Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.

Lydian rolls out Visa Platinum card that lets customers spend more than 300 digital assets at 150 million merchants worldwide.

Blue Yonder survey finds supply chain leaders are prioritising efficiency and resilience over emissions, even as 66% work to cut impact.

SAP rolls out agentic AI for factories, linking planning, production and logistics as it showcases live demonstrations at Hannover Messe 2026.

Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.

Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.

Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.

Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.

Rithum unveils SupplyExplorer as retailer merchandising teams seek faster, data-led ways to identify and assess suppliers across its commerce network.

Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

Geotab joins TAPA APAC to help regional supply chains tighten cargo monitoring and use telematics data to spot transit risks earlier.

Auror says retailers have linked more than one million repeat offenders, with U.S. chains driving most of the cross-store crime matches.

OpenAI widens Codex with Mac desktop control, browser tasks and new workflow tools for developers as it pushes the assistant beyond code generation.

Testlio rolls out human-led AI chatbot testing as brands face pressure to prove safety, accuracy and trust before customer use.

Mastercard and Lobster.cash to let OpenClaw users authorise AI agents to spend on existing cards, backed by Verifiable Intent.

Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.