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Expert Opinions - Page 5

Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025
Martech experts discuss future of customer data platforms, interoperability and AI
Data Analytics

Martech experts discuss future of customer data platforms, interoperability and AI

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

By Staff Writer • 7 min read • Thu, 18th Dec 2025
The hidden cost of dirty data in B2B-and how to fix it
Data Protection

The hidden cost of dirty data in B2B-and how to fix it

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

By Bobby Joseph • 5 min read • Thu, 18th Dec 2025
From 3am deployments to AI-native HR: building intelligent, human-centred systems
DevOps

From 3am deployments to AI-native HR: building intelligent, human-centred systems

ELMO Software is shifting from reactive HR to AI-native, human-centred systems that predict needs, boost productivity and preserve trust.

By Ramesh Thiagalingam • 5 min read • Thu, 18th Dec 2025
2026 Marketing predictions: Why OOH could take centre stage
Customer Experience

2026 Marketing predictions: Why OOH could take centre stage

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

By Kevin Smyth • 2 min read • Wed, 17th Dec 2025
From AI pilots to productions: Why 2026 will be the year APAC organisations go all-in on real-time
Gaming

From AI pilots to productions: Why 2026 will be the year APAC organisations go all-in on real-time

APAC firms are shifting from AI pilots to real-time, scaled deployments in 2026 as data, ROI demands and regulation rapidly converge.

By Nick Dearden • 5 min read • Wed, 17th Dec 2025
Four predictions for brand success with visual media in 2026
Customer Experience

Four predictions for brand success with visual media in 2026

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

By Tal Lev-Ami • 5 min read • Tue, 16th Dec 2025
How non-technical teams can learn to embrace AI
DevOps

How non-technical teams can learn to embrace AI

Non-technical teams can learn to embrace AI by champion-led experiments, simple tools and clear leadership to boost productivity safely.

By Caitlin Stephens • 6 min read • Tue, 16th Dec 2025
Why address accuracy matters more than ever amid rising tariffs
Customer Experience

Why address accuracy matters more than ever amid rising tariffs

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

By Edmund Ng • 5 min read • Tue, 16th Dec 2025
Experts weigh in on marketing's redundancy crisis in Age of AI
Digital Transformation

Experts weigh in on marketing's redundancy crisis in Age of AI

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

By Sean Mitchell • 8 min read • Tue, 16th Dec 2025
PvX ROAS insights: What Is driving UA performance today
Gaming

PvX ROAS insights: What Is driving UA performance today

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

By Zhen Jie Sim • 10 min read • Mon, 15th Dec 2025
5 Fraud use cases you can stop with email validation
Data Protection

5 Fraud use cases you can stop with email validation

Rising fraud is exploiting fake and disposable emails; smarter validation at sign-up and checkout can block attacks before they cost you.

By Bobby Joseph • 4 min read • Thu, 11th Dec 2025
Beyond the hype: The future of AI communications
Customer Experience

Beyond the hype: The future of AI communications

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

By Becky Straker • 6 min read • Thu, 11th Dec 2025
Real people, real numbers: Why phone verification is your new trust filter
Digital Transformation

Real people, real numbers: Why phone verification is your new trust filter

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

By Edmund Ng • 4 min read • Wed, 10th Dec 2025
Four things to consider when choosing a business process outsourcing partner in 2026
Data Analytics

Four things to consider when choosing a business process outsourcing partner in 2026

In 2026, choosing a BPO partner means valuing AI adoption, orchestration skills, compliance and proven business benefits over just cost savings.

By Sharon Melamed • 4 min read • Wed, 3rd Dec 2025
The APAC grocery sector: Overcoming delivery challenges
Digital Transformation

The APAC grocery sector: Overcoming delivery challenges

APAC's booming USD 5.6 trillion grocery market faces delivery delays as retailers strive to ensure fast, accurate online order fulfilment and customer satisfaction.

By Edmund Ng • 5 min read • Wed, 26th Nov 2025
From data chaos to email clarity: How to choose the best CRM email tool
Customer Relationship Management

From data chaos to email clarity: How to choose the best CRM email tool

Nearly half of daily emails are spam; choosing the right CRM email tool boosts engagement by tracking deliverability and customer behaviours.

By Bobby Joseph • 6 min read • Wed, 26th Nov 2025
Why multilingual messaging is becoming essential for shopify's global future
Customer Experience

Why multilingual messaging is becoming essential for shopify's global future

Shopify merchants face a new challenge: real-time multilingual messaging to support global shoppers beyond translated storefronts, boosting trust and sales.

By David Hayes • 5 min read • Wed, 26th Nov 2025
Revolutionising creator - Audience monetisation through multilingual messaging
Data Analytics

Revolutionising creator - Audience monetisation through multilingual messaging

Msg1 introduces multilingual messaging to help creators monetise meaningful, direct conversations with global audiences beyond language barriers.

By David Hayes • 5 min read • Tue, 25th Nov 2025