Stories by Sangeeta Mudnal
Agentic commerce and the evolution of retail purchase behaviour
3 days ago
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digital transformation
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cx
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martech
Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Last week
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digital transformation
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cx
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martech
AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.