Stories by Billy Loizou

A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they're also opting out of third-party tracking.