Stories by Anurag Vasisth
Why traditional loyalty programs are failing to meet modern customer expectations
Thu, 16th Jan 2025
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crm
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cx
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martech
Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.
How retail businesses can build loyalty this festive season despite financial constraints
Mon, 2nd Dec 2024
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cx
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martech
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data privacy
As the festive season approaches, retailers must adapt to financial pressures by leveraging digital loyalty solutions to attract and retain value-seeking customers.
Building customer loyalty in a fragmented digital ecosystem
Tue, 22nd Oct 2024
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data analytics
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cx
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martech
In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.