Direct to consumer (D2C) stories
Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
Small merchants can now sell across websites, social media and messaging apps from one dashboard as online discovery shifts to AI and social channels.
The move gives the German group a single provider for payments, tax, warehousing and delivery as it expands direct sales in Britain and America.
The Dallas launch gives brands a US fulfilment base, helping them ship nationwide and expand into a market that drives overseas sales growth.
The London startup aims to help smaller retailers turn WhatsApp chats into sales as it begins growth with fresh pre-seed funding.
Almost 40% of the minimum target has been pledged in days as the online medicines group seeks funds to expand in the United States.
Australian and New Zealand buyers can now pre-order GoPro's cinema-style MISSION 1 range, priced from AUD $949.95 ahead of retail sales on 29 May.
Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.
Neoqura hires The Optimisers for US expansion as it readies Asteroid Ointment, backed by a NZD $2 million crowdfunding plan.
TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.
Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.
Outsourced fulfilment has freed the Lincoln confectionery firm to scale up, with daily collections replacing weekly dispatches and turnover climbing.
The new role signals 3PL's push to improve service and align staff, systems and technology as competition in fulfilment intensifies.
Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.
The 21-person Amazon agency is beefing up ahead of Prime Day as it seeks to win more client brands and widen its market reach.
The UK tax overhaul is set to bring more self-employed workers and landlords online, creating demand for cheaper filing tools with human checks.
Better delivery visibility is helping the equestrian brand lift conversions and reduce checkout drop-off across 69 countries.
Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.
Fujifilm turns Auckland headquarters into a photography hub with printing, workshops and exhibition space, its biggest such venue in the Southern Hemisphere.