Direct to consumer (D2C) stories

Ahead of IWD 2026, Craft Club's Nakisah Williams champions slow, sustainable growth over blitzscaling as a new model of female leadership.

Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.

Akai India launches Akaiindia.in, a direct online store for smart TVs, appliances and audio, with up to 30% off and no-cost EMI offers.

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.

Forter launches Prism AI copilot and fresh benchmarks as agentic activity soars 2,107% and automated fraud attempts jump 202%.

Coda unveils a unified leadership team and reshaped board as it fully integrates Recharge into a single global digital commerce platform.

BGF invests in UK-based PMC to accelerate global expansion and enhance its digital engineering and managed services across retail and commerce sectors.

Cleeng has partnered with Primer to enhance global payment operations, aiming to reduce subscriber churn while boosting payment performance across markets.

Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

Hygraph and commercetools forge a partnership to enhance D2C eCommerce through integrative and flexible content management tools.

Apollo Supply Chain introduces 'alfa', an eCommerce fulfilment service targeting Direct-to-Consumer brands across India, aiming to augment delivery speed and logistics cost-efficiency.

Digital commerce entity, Spryker, teams up with global provider of tax tech solutions, Vertex, to offer scalable, automated tax services.